A Right Royal Brand
I may not be in London but that will not stop me celebrating the marriage of Prince William and Kate Middleton on 29th April 2011. I am quite patriotic and get up at 5am my time to ogle at the box and probably shed a tear.
I still remember watching the wedding of Charles and Diana at school back in the 80’s and all the street parties that accompanied it!
Whatever you think of the Royal Family, as well as being our sovereigns and remembering decorum, they run like a business now. They have to! They also bring in a tremendous amount of revenue for UK tourism, memorabilia and charities.
If you look at how Wills and Kate have structured their wedding they have embraced the modern approach with media massaging and very importantly they are using Social Media to spread their message and the events of the day. Not only that but instead of accepting gifts they have chosen various small charities that they would like to support. They have inspired and touched the lives of millions of people around the world already and they are just beginning their official royal lives together. It is refreshing to see the world focussing on something, positive, a true, modern fairytale of which us commoners can play their own part!
The second part of this article was written after witnessing the phenomenal wedding aired on YouTube and on TV stations globally. I did get a little bit homesick looking at everyone waving their flags enthusiastically and gorgeous scenes of London…it made me think a little more about the thoughts and history behind the extravaganza.
What lessons can we learn from these two young people? Firstly, the thing I like most is that they are themselves. They are true to who they are and what they want. Despite being in the media eye, William has chosen something he is passionate about, Kate is not trying to be the next ‘Diana’. She is focussing on being the best that Kate Middleton can be, is quite clearly in love with her prince and accepts that royal duties will be part of the package. Even on their wedding day, they acknowledged an official reception but saved their evening for close family and friends and colleagues who they really wanted to be there to celebrate with them. They remained focussed on what their vision of the wedding would be. They were firm about what they wanted and executed it well. They put the spotlight on others, on their charities for those willing to send a gift to them and more importantly they have displayed true affection for each other that the rest of the world has clearly tuned in to and admire them for. I am sure Diana would have been very proud!
We all want our ‘happily ever after’ and it is a superb example to others. So whatever your dreams are, be true to who you are, make sure your vision is clear, remember to acknowledge others in your life and tell those you love who important they are to you and your formula for success is complete!
To your health, wealth and success
Amanda
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